The first ever Sheffield DM event took place on Thursday 8th November at the Sheffield Tap, featuring an excellent talk from Molly Evans, digital analytics manager at Sheffield’s own Plusnet.
Molly shared some superb insights into her digital analytics testing and optimisation methodology, covering the fundamentals of digital analysis, right up to the more advanced tricks, tools and processes her team uses to drive sustainably website performance.
Against the fantastic backdrop of the Sheffield Tap’s Edwardian microbrewery, Molly’s talk explored the foundations of reporting, data handling, reactive & proactive analysis, and developing actionable insights.
The Sheffield DM team is very grateful to Molly for taking the time to put together such an engaging and insightful presentation, and the guests were thoroughly impressed too, with plenty of notes being taken away!
Ash Young, one of the organisers of Sheffield DM, was particularly pleased with the turn-out and success of the first Sheffield DM meet up.
“It was great to see such a strong turnout for the first event. We knew when setting up Sheffield DM that there was a real passion for digital marketing in Sheffield, and the first meet up was a fantastic demonstration of this. We hope Sheffield DM can help nurture this further!”
The next Sheffield DM meet up will take place in January 2019, once again at the Sheffield Tap, with exact dates to be confirmed.
We believe Sheffield DM can one day grow into a major industry event in the city. If you are a local digital marketing professional who has ideas, tips or a success story you would like to share at a future Sheffield DM event, be sure to get in touch.
Molly is currently working as the Digital Analytics Manager at Yorkshire based telco, Plusnet. She finds herself in the lucky position of managing an amazing team who have end to end responsibility for the measurement, analysis and optimisation of all digital experiences.
Having graduated from both the University of Oxford (Mathematics) and the IDM (Digital Marketing), Molly’s work explores the intersection between data and creativity. She is passionate about good data visualisation and encouraging women into analytics.